The Armando Alvarez Group receives the subsidy of the Programme “Opening new national markets” for an amount of 4.050 €, financed by the Society for the Development of Cantabria “SODERCAN”, belonging to the Regional Ministry of Industry.
The aim of the Programme is to help Cantabrian companies to implement trade promotion strategies at national level, encouraging the expansion of their customer and supplier base, exploring new geographical markets within the country, and thus boosting business activity in the region.
The Programme proposes subsidies to finance commercial promotion in the national territory, outside Cantabria, through different actions such as:
- Participation in trade fairs, congresses and promotional events with their own exhibitor in Spain, including Cantabria, to present products and services.
- Visits to commercial events and trips to contact potential clients and explore opportunities for future participation as an exhibitor.
- Offline marketing expenses, including promotional material and advertising in national media.
- Product approvals and registration of national trademarks for products manufactured in Cantabria.
With the support received, we are committed to strengthening our presence and enhancing our offline marketing strategies, focusing on the development of promotional material, the renewal of our corporate identity and the optimisation of our commercial communication resources.
