The agricultural sector joins once again to celebrate the solidarity campaign “Wrap it up in pink” which was launched in 2018 and has reached a significant achievement of 15,000 € in its fifth edition, 2022. ASPLA is proud to contribute with this campaign to research in the fight against breast cancer, with an accumulated figure of donations amounting to €60,000.
Meet the campaign’s key players
Since its inception in 2018, the campaign has brought together farmers, ranchers, research centres, local businesses and the wider community in a joint effort to make a difference to the lives of those battling this disease.
On this World Breast Cancer Day, we want to give them a voice and share their strong commitment to society.
Livestock farmer in solidarity - José Peña Fernández
“… the advice I would give to other farmers is clear: to join this important initiative(...) If by changing the colour of the plastic on our bales (...) we can collaborate with this initiative and with this cause, which can affect us all, it is wonderful to be able to fill the fields with pink."
IBBTEC Director– Piero Crespo
“Thanks to Aspla's continued support, we have been able to open a new line of research into the molecular mechanisms underlying the onset of breast cancer. It is a model initiative (...) and a great contribution to science”.
ASPLA Director – Ernesto Sánchez Lastra
“… it is a project that was born here in Cantabria, which we are exporting to other countries. We are already implemented with this colour in 15 different countries and we have a way to continue selling this pink film and to continue disseminating this initiative to contribute to IBBTEC."
Vice President Armando Alvarez Group– Ana Álvarez
“…For me this is a clear example of how companies in our day-to-day work can contribute a grain of sand to improve the lives, not only of the people who work with us and our clients, but also of society in general.”
How does the Wrap it in Pink campaign work?
The initiative is based on the manufacture and marketing of rolls of pink film, under the Silograss brand name, for the packaging of fodder bales used in dairy cattle feed. This choice by farmers to use pink plastic film instead of the more common colours of black, white or green results in full donations to support medical research into breast cancer.
The funds raised go to the Institute for Research in Biomedicine and Biotechnology of Cantabria (IBBTEC, for its Spanish acronym), specifically dedicated to pioneering research aimed at analysing a tumour marker whose presence indicates which melanomas are susceptible to the therapy currently used in hospitals. In addition, it has been found that this marker can also indicate the aggressiveness of breast tumours, which motivates further research in this direction.
