As every year, the Association of National Advertisers of the United States (ANA) organised the International ECHO Awards, for the world’s best marketing campaigns. In this 92nd edition a jury, comprised of over 300 marketing directors from around the world, awarded two Silvers to The Plastic Museum in the Experiential and Branded Content categories.
These awards are proof of the work and effort put in by the creators and collaborators of The Plastic Museum, among these the Armando Alvarez Group. Thanks to an experiential campaign, they have produced a science-based alternative discourse on plastic and its circularity as a means to achieve the sustainability standards that society is demanding.
Would you like to learn more about The Plastic Museum? Read our ECOinitiative.
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