On the occasion of International Breast Cancer Awareness Day, Aspla, company of the Armando Alvarez Group, reaffirms its commitment to raising awareness and supporting research through the “Wrap it in Pink” initiative, which this year takes shape in the campaign “The Value of Pink.” An action that transforms an everyday task into a symbol of hope and collaboration across the agricultural sector.

Grupo Armando Alvarez continues to lead innovation in agricultural solutions with the incorporation of Solar Shrink®, a next-generation mulch that is transforming work in the field. This technology, developed in Australia by Rob Trenchard and his company Solar Shrink® PTY Ltd, is now manufactured and exclusively distributed in Europe, the Middle East, and Africa thanks to a strategic alliance with our company.

We present OASIS, our new umbrella brand created to encompass the range of technical agricultural products. This strategic initiative aims to strengthen the identity and visibility of innovative solutions that address current challenges in the agri-food sector, such as resource optimization, sustainability, and crop performance improvement under various climatic conditions.